The 0Point.2 Journal

Useful thinking for brands building clarity and demand.

Practical field notes for Saudi and GCC decision-makers across strategy, brand, demand and conversion — written from the questions that surface in real rooms.

5 articles

Agency Selection11 August 202611 min read

How to choose a digital marketing agency in Saudi Arabia

Compare Saudi marketing agencies with a 12-point scorecard covering local fluency, Arabic, measurement, team, pricing, ownership and contract terms.

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Paid Media14 July 20269 min read

What clinics actually pay for patient leads in Saudi Arabia

Realistic cost-per-lead and cost-per-booking ranges for dermatology, dental and aesthetic clinics advertising on Meta, Snapchat, TikTok and Google in KSA — plus why the cheap-lead trap costs more than it saves.

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Compliance30 June 20268 min read

Advertising a clinic in Saudi Arabia without breaking the rules

A practical guide to marketing medical and aesthetic services in KSA: what you can claim, what you cannot, how before-and-after content is treated, and the review process that keeps campaigns live.

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Pricing20 May 202610 min read

What branding and marketing actually costs

How agencies price brand strategy, identity, social media and paid campaigns — what sits behind each number, and how to tell a fair quote from an expensive one.

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Strategy6 May 20267 min read

Brand strategy vs marketing strategy

The two are routinely confused, and the confusion is expensive. What each one decides, which comes first, and how to tell which one your business is actually missing.

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