Performance Marketing · Multi-platform
Paid Ads Lead Generation Campaign
Smarter campaigns. Better leads. Clearer decisions.
Through structured paid media testing, 0Point.2 improved campaign efficiency, reduced average cost per lead by 35%, and helped the client generate more qualified inquiries from the same monthly budget.
Paid Ads Lead Generation Campaign
Performance Marketing · Multi-platform
2,850+ leads across Meta, Snapchat & TikTok
CPL reduced from SAR 48 to SAR 31
+42% landing page CTR
36+ ad creatives tested
Improved lead quality via audience refinement
The client was spending consistently on paid ads but couldn't tell which audiences, creatives or platforms were actually delivering qualified leads versus inflated form fills.
- Built a structured testing matrix across creative, audience and placement.
- Standardized lead scoring so sales and marketing agreed on what 'qualified' meant.
- Cut underperforming creatives weekly and reinvested into winning angles.
- Aligned landing page copy with the strongest performing ad hooks.
The same budget started producing more — and better — leads. CPL dropped meaningfully and the client gained a clear view of which channels deserved more investment.
- Campaign architecture across 3 platforms
- Creative testing framework
- Lead scoring & qualification criteria
- Landing page copy alignment
- Bi-weekly optimization reports
12 weeks
Paid Ads
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