Healthcare · Dental · Riyadh
Dental Clinic Patient Acquisition
Filling the calendar without discounting the treatment
A multi-chair dental practice was buying cheap leads that never booked. We rebuilt the funnel around treatment intent and follow-up discipline, cutting cost per booking by more than half while raising average treatment value.
Dental Clinic Patient Acquisition
Healthcare · Dental · Riyadh
Cost per booking down 54%
Lead-to-booking rate 14% → 31%
Average treatment value up 22%
First response under 10 minutes
Implant enquiries up 3.1x
The practice was judged on cost per lead, so the previous agency optimised for it — broad targeting, a free-consultation hook, a two-field form. Volume looked excellent. Reception spent its days calling people who wanted a free check-up and nothing else, while the high-value implant and veneer enquiries the business actually needed were nowhere in the mix.
- Changed the reported metric from cost per lead to cost per booked appointment, then rebuilt campaigns against it.
- Split campaigns by treatment intent so hygiene, orthodontics and implants stopped competing in one budget.
- Replaced the free-consultation hook with priced, specific offers per treatment.
- Introduced a three-attempt follow-up sequence with WhatsApp as the first touch, not the phone.
- Added a qualifying question to the form, accepting fewer leads in exchange for better ones.
Lead volume fell by roughly a third and bookings nearly doubled. Because the mix shifted toward higher-value treatments, revenue per marketing riyal improved further still. Reception stopped dreading the lead list.
- Treatment-intent campaign architecture
- Priced offer set per treatment category
- WhatsApp-first follow-up sequence and scripts
- Booking-level tracking and attribution
- Monthly review focused on cost per booking
120 days
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